People API Introduction

People API Introduction

Target Module is built to provide you with an option to create unified audience profiles and deliver precisely targeted messages. By storing people profiles at the Infobip portal you eliminate the need of manual import and export of data to the portal every time you want to send a campaign. To keep profiles up to date you can use the following API below.

People API connects your website, CRM or application with the Infobip's platform.

You should use our API if you want to completely eliminate the need for manual import of your audience lists into the Customer portal, reduce the time for preparing campaigns and automate that part of your business process.

After profiles synchronization is set you can leverage the benefits of the Flow campaigns that will be automatically triggered after a person will be updated and specific conditions are met.

How to Start

  1. Create API key if you don’t have it yet
  2. Use People API to synchronize profiles from your system to Infobip
  3. Organize your audience by using Tags and segment them by any filter you need
  4. Create and Launch your targeted campaign

API Details

Person Management - API methods to create/update/remove person profiles in the Infobip portal
Tags Management  - API methods to create and assigns tags to people profiles
Custom Attributes   - API methods to create custom attributes that can be used per person