Availability and price change notifications

Notify your customers about product availability and various changes with SMS.

In order to sell products to customers, two main conditions must be met. The product should be available and be within an acceptable price range. Sometimes, customers may find the perfect product in your store, but the price may be a bit over their budget; or you may be out of stock on that particular item. Under normal circumstances, you would lose this customer as he or she would proceed to search for the product elsewhere. You can prevent this by triggering a return visit from the customer when he will be able to make the purchase.

In case the product is out of stock, the store must provide the customer with the option to be notified when the product is back in stock.

Infobip SMS over API makes this easy for you to implement. Here’s how it works:

Your out-of-stock notification must display an input for the phone number, or ‘notify me’ button if the customer is logged in. Set the trigger to 'product stock change event', and invoke the following simple API request:

{  
   "to":"41793026727",
   "text":"Hi, we would like to inform you that LG watch Urbane from this moment is back in stock. Visit https://ourStore.com/item/12345 for more details about this product."
}

 

The customer is immediately notified via SMS message and can proceed with the purchase.

Similarly, a customer might like a product, but it may be out of his budget. If time is not an issue, the customer might wait for the next sale – in other words, subscribe for a price change notification. Implementation is quite similar to the ‘back in stock’ example above, except this time you must use 'price field change event' as the trigger and set up the business logic to call the API when the price goes down:

{  
   "to":"41793026727",
   "text":"Hi, we would like to inform you that the LG watch Urbane from this moment is more affordable. Visit https://ourStore.com/item/12345 for more information about payment and delivery options for this product."
}

For further implementation details, see single textual message API documentation. Or take advantage of batch SMS distribution and more advanced features like message scheduling and language configuration by using our fully-featured SMS API.